I watched a few dozen 30-second ads from MoveOn.org’s “Obama in 30 Seconds” campaign — a small sample of the over 1,000 entries. It was amazing how many submissions did a variation of people looking into the camera and saying “I am change” or “I am hope” or some variation on this script. Some were effective, but none were my favorites.
MoveOn is announcing their finalists tomorrow. Here are five that caught my eye:
- Vote Hope: A hip ad with Juno-styled credits.
- Ask Me About My President: A time-lapse of a Republican bumper over the past 8 years
- It’s Time to Listen: A few troops speak out. The ad format isn’t highly original but I like hearing from troops themselves
- Unity: Clever animation with a positive message.
Finally, this one — while void of any real substance whatsoever — has really affecting music and images. Goose bump material:
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